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Web Film

Football Beyond Borders (FBB): Football Beyond Borders


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In a bid to give young people a space to openly talk about their lives in lockdown, charity Football Beyond Borders and sports creative agency Dark Horses, with support from Joe.co.uk, have created Football Beyond Walls. During Mental Health Week, this initiative will use games of FIFA between young people, FBB practitioners and professional footballers to show this at risk, but often forgotten, group that meaningful conversations can have a positive effect on a young person's sense of wellbeing. And that they can happen within the confines of their home. While playing FIFA. Football Beyond Walls combines a passion for the game and the psychological process of distraction therapy - which says that when partially distracted we are able to have more sincere and meaningful conversations - to help teens open up. The initiative is being launched by a four-minute film starring professional footballer Cyrus Christie playing two young people, Freddie and Bland, at FIFA. During the games, they move into honest conversations about football, mental health and the current lockdown. Cyrus has himself talked openly about his own issues with mental health. The piece was filmed in their own homes with remote direction from Outsider’s Tom Day, adding a level of production quality difficult to obtain during the lockdown period. Questions and conversation starters were provided and guided throughout by FBB’s professional practitioners. Parents also gave written permission for Freddie and Bland to appear.
Credits Other credits

Client

Co-founder: Jasper Kain

Therapeutic Informed Practitioner: Tom Perez

Communications Manager: Kelvyn Quagraine

Creative Producer: Alasdair Cullen

Agency

Creative Partner: Steve Howell

Planner: Mark Lloyd

Editor: Robert Ashton

Post-Production: Robert Ashton

Grade: Robert Ashton and Tom Day

Sound: Robert Ashton

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