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Top 6: May 13th 2020
Interactive

Sentosa Development Corporation: Sentosa Crossing

Top 6: May 13th 2020
BBH Singapore has developed 'Sentosa Crossing', Singapore's first branded virtual destination on the hit Nintendo Switch game Animal Crossing which will allow visitors to experience the island from the safety of their homes, until the end of the government-mandated stay-home period. The paradise-like destination features a recreation of Island's popular landmarks and attractions. Beyond the in-game experience, Sentosa Crossing will engage its audience through topical videos and other content on streaming and social platforms including Sentosa’s owned platforms.
Credits Other credits

Senior Designer: Deng Hui Heng

Gaming Consultant: Stanley Tang

Creative Technologist: Jiarong Sng

Business Director: Ross Henderson

Account Director: Manavi Sharma

Account Manager: Shu Li Tan

Head of Strategy: Rebecca Ash

Strategist: Zoe Chen

Content Strategists: Faith Huang & Cheryl Koh

Content Producer: Sam Lynas

Community Managers: Chelsea Auo & Tricia Vergara

Operations Director: Eddie Jackson

Head of Delivery: Lesley Chelvan

Digital Producer: Sean Thambiah

Editor: Christopher Leow

Client: Sentosa Development Corporation

Chief Marketing Officer: Lynette Ang

Director, Brand, Marketing and Communications: Mira Bharin

Senior Assistant Director, Brand & Marketing: Elaine Quek

Deputy Manager, Brand & Marketing: Wendy Tan

Deputy Director, Digital: Ivan Teo

Deputy Manager, Digital: Mohameed Zaki bin Jufr

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