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Top 6: May 20th 2020

Dutch Mill Group: The Secret Supporter

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Top 6: May 20th 2020
In-game ads get viral among game players in Thailand with "The Secret Supporter". Dutch Mill, a popular drinking yogurt brand in Thailand, has launched a new campaign promoting healthy drinks for Thais to happily survive during COVID-19 quarantine at home. The in-game concept, created by CJ Worx Bangkok, sees an army of Dutch Mill girls joining a popular survival shooter game and helps players to win the game by giving survival boxes, to boost the player's power. Dutch Mill's brand statement is that they always give benefits to their customers, providing energy and freshness to all Thai teenagers in their real-life or, via this campaign, even in the game.
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Social Media Art Director: Pemika Yosakrai

Senior Social Media Copywriter: Worawut Sengsoon

Project Manager: Benjawan Sengtee, Jennisa Alisha

Managing Director: Chawana Keeratiyutamonkul

Business Consultant & Client Service Director: Warapan Pornphichitpan

Account Manager: Wongsakorn Ubolsawadi

Account Executive: Anchalee Tiyapornchai

Business Consulting Director: Nichapat Ratanapraphat

Strategic Planner: Suphaphich Nittayasak

Digital Media Planner: Thanakorn Sangchan

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