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Top 6: May 20th 2020
Interactive
Dutch Mill Group: The Secret SupporterTop 6: May 20th 2020
In-game ads get viral among game players in Thailand with "The Secret Supporter". Dutch Mill, a popular drinking yogurt brand in Thailand, has launched a new campaign promoting healthy drinks for Thais to happily survive during COVID-19 quarantine at home. The in-game concept, created by CJ Worx Bangkok, sees an army of Dutch Mill girls joining a popular survival shooter game and helps players to win the game by giving survival boxes, to boost the player's power. Dutch Mill's brand statement is that they always give benefits to their customers, providing energy and freshness to all Thai teenagers in their real-life or, via this campaign, even in the game.
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