Top 6: May 27th 2020
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M&M's: M&M's Coloring BookTop 6: May 27th 2020
I wanted to reach out and share the latest way M&M's is helping people find entertainment and connection during these shelter-at-home times. To bring a sense of togetherness to people all over the country, the brand is inviting fans to color a page from a digital M&M's Coloring Book and submit for a chance to have their artwork become a part of the next M&M's commercial.
Agency: BBDO Every picture colored will correspond to a dedicated frame within the new M&M’s commercial that is set to launch in June. This is a unique opportunity that gives consumers the chance to come together to be part of the experience, and have their submission featured within the animated spot. The new TVC that will follow next month from BBDO New York will feature Red and Yellow, thanking Americans for working together over the past couple of months to help each other out, at a time when it has been needed the most. Submissions will be accepted through May 17. We will be sure to reach back out with the final spot next month, but wanted to make you aware of the ongoing project.
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