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Schmackos: Rolling

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Advertising legends Dorothy and Roger are returning to Australia's television screens after a hiatus of eight years in a new campaign for Mars Petcare brand Schmackos, created by adam&eveDDB. The ad breaks on 17 May and uses the iconic 'Dogs Go Wacko For Schmackos' jingle, which helped make the brand Australia's number one dog treat. For this new campaign, adam&eveDDB has gone back to Schmackos' advertising roots with CGI versions of the original Claymation figures of Dorothy and her beloved pooch Roger, a Jack Russell. To maximise nostalgia adam&eveDDB even tracked down Deidre Rubenstein, the actress who originally voiced Dorothy. In the new ads, we see how wacko Roger will go for his Schmackos, with a series of mad, escalating responses to Dorothy’s requests for him to jump and roll over. The spots serve to highlight the love Dorothy has for Roger – and Roger has for Schmackos. The animation is by Not To Scale, the studio behind I Lost My Body, which was nominated for a best animated feature film Oscar at this year’s Academy Awards. The team at Not To Scale hand sketched the animation first and then designed the CGI to pay homage to the iconic Claymation style of the original campaign.
Credits Other credits

Client: Meagan Hill, Portfolio Marketing Director, Mars Pet Nutrition Australia

Executive Content Director: Simon Adamson

Head of Content: Jessica Taylor

Social Creative: Rebecca Wilson

Project Manager: Alice Southam

Planning Partner: Tom Sussman

Senior Planner: Jack Spicer

Group Managing Director: Fiona McArthur

Managing Partner: Charlotte Cook

Business Director: Loella Collier

Account Director: Cosmo Haskard

Account Manager: Jack Cowie

Account Executive: Hugo Evans

Designer/Typographer: Roberto Celentano

Gutenberg Producer: Charlotte O’Reilly

Gutenberg Editor: Jason Fox

Media Agency: Mediacom Australia

Media Planner/s: Nicholas Topham

Editing Company: NTS

VFX Supervisor: Nicolas Lesaffre

CG Artists: Erin Lo, Toby Leung, Damien Ferrie, Frank Yu

Animation Studio Support: Nikopicto

EP: Lily Leung

Audio Post Production: 750

Sound Engineer: Sam Robson

Soundtrack Name and Composer: ‘Perfect Feeling’ Cartlege, Jewson & Newton

Soundtrack Library: Cavendish Music

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