Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Integrated

Pedigree: Dogs on Zoom

Embed Video
Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign, created by BBDO, called "Dogs on Zoom," the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free.

The pilot adoption events are taking place in the brand’s hometown of Nashville on May 11-13 at 5:00 PM CT, with the Nashville Humane Association. For every dog adopted during these virtual shelter events, the Pedigree brand will cover the full adoption fee, as well as the Zoom membership and equipment costs for the shelter.

To help perpetuate the practice of virtual adoption and assist shelters around the country with digitization, the PEDIGREE brand has made a digital toolkit available at MeetYourNewDog.com with directions and tips to help facilitate the virtual adoption process.

The campaign is being supported with online videos, PR support and social media content, including carousels for Instagram and Facebook to highlight the adoptable dogs at the participating shelters.

Integrated advertisement created by BBDO, United States for Pedigree, within the categories: Pets, Public Interest, NGO.
Other credits

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Execuitve Creative Director: Peter Kain

Execuitve Creative Director: Gianfranco Arena

Creative Director: Damjan Pita

Creative Director: Jim Connolly

Art Director: Bhanu Arbuaratna

EVP, Director of Integrated Production: David Rolfe

Exec Producer: Amy Wertheimer

Producer: Caroline Deason

Interactive Executive Producer: Katie Young

Interactive Producer: Chava Quinn

Snr Account Director: Sally Nathans

Account Director: Elizabeth Maini

Account Manager: Isabel Pluck

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

Planning Director: Karin Santiago

Comms Planning Director: Brian Brydon

Planner: Jaime Chou



Production Company:



Production Company: BBDO Studios

Director: Brody Berheisel

Executive Producer: André Rowe Jr

Studio Producer: Luke Butler

Studio Producer: Jonathan Hsu

Production Coordinator: Emiko Alexejew



Editorial Company: BBDO Studios

Editor: Brad Go

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news