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Lay's: Joygivers
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Lay's is on a mission to find and celebrate the people who are creating much-needed joy in their local communities - donating $50 to Feeding America for every social post using the hashtag to honour these #JoyGivers, with a contribution up to $1 million by July 12th. (That adds up to 20,000 #JoyGivers across America!)
Agency: David&Goliath, Los Angeles.
Founder: David Angelo Related
Lay's: Happiness
Juniper ParkTBWA Toronto 
Lay's: Fireworks
Juniper ParkTBWA Toronto 
Lay's: See ya in Korea
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