NHS Charities: Clap Counter

A new campaign that super targets NHS staff and care workers across the UK has been launched, displaying the digital outpouring of thanks made across Twitter towards them. The campaign, devised by creative agency Mc&T and executed in partnership with location marketing specialist Posterscope, features on outdoor sites around major hospitals in the UK and shows the tally of social thanks every day at 7am and 7pm GMT targeting shift changeovers for staff arriving and leaving major hospitals. Over the next few weeks the campaign will target major hotspots for Covid-19 patients and their carers, including University College Hospital, Royal Hospital Chelsea, Bristol Royal Infirmary and several others across London and the UK. A website version, tracks digital ‘thank yous’ that take place on Twitter in real time and aggregates them to give a total digital counter of ‘claps’. Since 8pm on Thursday 26th March there have been nearly 700,000 digital displays of gratitude for the NHS, with the number ever-growing. The website allows users to further show their support for the NHS by either clicking to donate money to the NHS Charities Together, the umbrella organisation set up to represent all the 250 NHS charities. Users can click through to donate to the established NHS Charities Covid-19 Urgent Appeal fund or can choose to click to volunteer via the Royal Voluntary Service.