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Ikea: Be Someone’s Home

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On IDAHOT 17 May, the International Day Against Homophobia, Transphobia & Biphobia, IKEA called on their customers and co-workers to make LGBT+ people feel at home everywhere, every day. For many of us, a forced quarantine during 2020 has taught us how important our home is. A place where we can feel safe, where we can love and feel loved. But there are some who risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT+ community, their four walls are not always what make them feel at home and welcomed. With the 'Be Someone’s Home' campaign 2020, We Are Social, Milan want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues, we can be their home.
Other credits

Account Director: Francesca Feller

Account Director: Mirco Bertola

Account Executive: Alessia Bloise

Account manager: Leandro Iorio

Art Director: Giulia De Chirico

Assoc Creative Director: paulo cesar Gonzalez

Assoc Creative Director: Mattia Lacchini

Creative: Lorenzo Canazza

Editor: Sergio Giussani

Executive Creative Director: Alessandro Sciarpelletti

Executive Creative Director: Daniele Piazza

Head of Strategy: Bruno Tecci

Senior Art Director: Chiara Giannuzzi

Senior Creative: Camilla Vanzulli

Strategist: Marta Prosperi

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