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Ikea: Be Someone’s Home
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On IDAHOT 17 May, the International Day Against Homophobia, Transphobia & Biphobia, IKEA called on their customers and co-workers to make LGBT+ people feel at home everywhere, every day. For many of us, a forced quarantine during 2020 has taught us how important our home is. A place where we can feel safe, where we can love and feel loved. But there are some who risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT+ community, their four walls are not always what make them feel at home and welcomed. With the 'Be Someone’s Home' campaign 2020, We Are Social, Milan want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues, we can be their home.
Account Director: Francesca Feller Related
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