TV ad: Libresse: Know Your V

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Top 6: May 27th 2020

Leading feminine care brand, Libresse has launched a campaign in Malaysia with the aim of creating awareness and educating women on their 'V-zone', a sensitive yet important feminine health matter. 'Know Your V' is created by Havas Immerse Malaysia and the insight is built on recognizing the complexities of a being a woman especially as many Malaysian women have minimal understanding of their V-zone area, due to the negative cultural pressure or taboos, unnecessary shaming and general uncertainty surrounding the sensitivity of the subject. ‘Know Your V’ sets out to influence perceptions by uncovering real situations that women face on a daily basis and portraying it as something natural and worth understanding, instead of it being a source of shame. The film was directed by Directors Think Tank's Carolyn Chon.