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Top 6: May 27th 2020
Interactive
MOVEMBER Foundation: Movember Conversations
Top 6: May 27th 2020
Leading global men's health charity, Movember, has today launched its 'Take our Words for it' campaign to support men during the Covid-19 pandemic. Developed by creative agency MATTA, the concept is designed to compel people to engage with Movember Conversations, Movember's new mental health tool to help to tackle issues of social isolation, stress and anxiety made worse by the global crisis. The idea, 'Take our Words for it', is both literal and reassuring. The Movember Conversations tool gives users the right words to say to help a man who’s struggling, but the tagline also boasts a sense of encouragement to the help-giver: “You can do this, we’ve got the experience, take our words for it”. The execution is based on the all-too-common tech fails we have been dealing with as we communicate at a distance – everything from poor internet connection to dodgy camera angles. It explains that while Movember can’t guarantee your technology will connect, it can ensure your words will.
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