Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

McLaren 765LT: Fearless Engineering


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars. The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand's heritage for technology, purpose lead design and pure driving thrill to life. The launch idea came from the insight that McLaren's engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed. For the 765LT, that task was to take one of the lightest and fastest McLaren's going and remove 70kg while adding 45Ps power. To represent this engineering challenge McLaren’s engineers are shown free-falling through the process, struggling to shed weight as they go. The fast moving, high octane nature of the film calling to mind the experience of driving the finished supercar. VCCP worked with The Mill’s VFX team and their director James Mac to produce an ambitious launch film. Since the team were unable to have the 765LT on set, The Mill created an AR tool to see on-set, how the 765LT would inhabit the space, this in turn influenced the set design and cinematography.
Credits Other credits

CEO: Andrew Peake

Business Director: Scott Kennedy

Account Director: Jade Leighton

Account Manager: Joe Humphries and Poppy Brookes

Planning Director: Jenny Nichols

Planner: Jack Lewis Barclay

Head of TV: Olly Calverly

Production

Assistant Director : Alfie Johnson

Editorial: The Assembly Rooms

Editor: Nick Allix

VFX Production

VFX PRODUCTION: The Mill

Executive Producer : Dougal Meese

Producer : Kate Ryan

VFX Creative: The Mill

2D Artist : , AndrewBarnsley, Carl Norton, Brad Wood, Nhat Quang, Peter Atack

3D Artist: Michael Parker, Haynd Roff, Russel Tickner, Paul Donellan

Design: Andrew Zmurowski, Ross Urien, Henry Foreman

Colour

Colour: The Mill

Colourist: Tom Mangham

Client

Global Marketing Director: Jamie Corstorphine

Head of Brand: Nick Crossley

Global Brand Manager: Paul Runza

Brand Specialist: Lucie Chilton

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news