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Visit Valencia: València in On Mode
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Serviceplan Spain has released this new Visit València campaign. The positive spirit of the Visit València campaign presses the on button to stimulate the beginning of tourism recovery in the region. The campaign features a film voiced by well-known Spanish musician Sole Gimenez, whose lyrics partner perfectly with an uplifting film inviting tourists to embrace the simple joys of life that Valencia has to offer, such as gastronomy, natural beauty and the sea. Serviceplan Spain launched the first Visit Valencia tourist campaign during phase 1 of the de-escalation of lockdown measures in the city of Valencia. An emotional campaign, ‘València in Modo On’, as well as being a communication campaign, it is part of a wider strategy to position the capital of Turia as the "first line of departure" for national and international tourism. And to enhance its cultural, leisure and entertainment offers for travellers which include nature, culture and fine cuisine.
Client Contact: Antonio Bernabé, José Manuel Camarero |
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