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Polaroid: Real Connection


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Polaroid collaborated with Ridley Scott Creative Group's European office on a multi-film campaign to mark the next chapter in its brand story. The campaign celebrates the magic of capturing human experiences on a tangible Polaroid photo in the digital age. With creative through the Ridley Scott Creative Group, and production through RSA Films Amsterdam, the Forever Now film series, launching with film Real Connection, looks to celebrate the little moments. Now more than ever it is easy to get lost in a world of digital distractions. The essence of Polaroid is an appreciation for what we have here and now. It’s the magic of capturing those simple moments and making them meaningful. With the world slowly reemerging, the values in this film have only crystallized, making it even more important to celebrate our human connections. Directed by RSA Films’ John Filipe, the campaign asks what it takes to capture this moment, drawing a parallel between human chemistry and the Polaroid film chemistry that occurs after each shot—and the magic that happens at the intersection of art and science.
Credits Other credits

CEO : Oskar Smolokowski

Global Creative Director : Ignasi Tudela

Chief Design Officer : Ignacio Germade

Global Brand Director : Ozlem Birkalan

Photographers : Harriet Browse, Jessica Lopez

Logo Animation Design : Woodwork

Concept : Ridley Scott Creative Group, Europe

Managing Director : Ross Plummer

Offline : Splash Studiios

Editor : Rigel Kilston

Animation & VFX : Smoke & Mirrors / Ridley Scott Creative Group

Post Production : Smoke & Mirrors

Global Creative Director : Kenn MacRae

Producer : Lonneke Bertens / Phil Delaney

Flame Artist : James Mortner

VFX Supervision : Kristaan Cain

CG Look Development : Dimitar Kralev

Grading : Mark Horrobin, Remi Lindenhovius

Music Company : Ben Lukas Boysen, Erased Tapes Music

Track : Chemistry

Composer / Sound Designer Ben Lukas Boysen

Music Producer : Julie Blake

Voice Over : Stephen Herchen

Cast Lead : Lauren Visser, Arthur Couvat

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