Terveystalo: The Essential Influencers

As Covid-19 still dominates online conversations, social media continues to provide a platform for the infodemic of misinformation. In order to elevate factual content, Nordic health company Terveystalo is calling on social media giants to launch a special 'verified' badge to elevate individuals with factual, unbiased and up-to-date information amidst the ongoing pandemic. According to a research from Reuters Institute, politicians, celebrities and other influencers are responsible for 20% of Covid-19 related misinformation spreading around social media.
Agency: TBWAHelsinki

This might seem insignificant but due to social media algorithms content from them gets more visibility and engagement. Today, Nordic health company Terveystalo joined the fight against misinformation with an open letter to social media giants Facebook, Twitter, Google and Snapchat. The open letter calls for the launch of an icon to recognise and verify scientists, doctors and public health officials who are researching the virus and battling the common enemy with accurate information. The new icon would work in the same vein as verified badges given to celebrities and influencers, providing public health experts with a similarly elevated platform.