TV ad: WhatsApp: Rays of Sunshine

Embed Video

Top 6: June 3rd 2020

WhatsApp's latest campaign, created by AlmapBBDO, celebrates the way people have come to use the app to nurture a connection with friends and relatives during social distancing and self-isolation measures during the Covid-19 pandemic. The spot was shot under special conditions and will launch to the Brazilian market first. The film was directed by Stink's Fridman Sisters and explores how WhatsApp enables people to connect with one another by portraying the small ritual of a mother and daughter who share daily images of rays of sunshine from their respective windows.

Category Other
Client WhatsApp
Agency AlmapBBDO, São Paulo
Production Stink Films
Country Brazil
Uploaded 29 May, 2020

Credits

Director
Irmãs Fridman
Chief Creative Officer
Luiz Sanches
Creative Director
Pedro Corbett
Creative
Pedro Corbett
Creative
Firulo
Creative
Erick Mendonça
Creative
Juliana Utsch

Other credits

Production: Vera Jacinto, Diego Villas Bôas, Aline Silva

Account: Fernanda Tedde, Tatiana Vidonscky, Marcelo Porto, Eleonora Iazigi

Planning: Sergio Katz, Beatriz Scheuer, Luciana Shinoda.

Media: Fabio Urbanas, Patricia Rosa, Gustavo Lopes, Daiane Ferreira

Photo: Pierre de Kerchove, Pedro Tejada

Sound Production: Áudio

Client Approval: Maz Sharafi, Eshan Ponnadurai, Taciana Lopes, Bosco Zubiaga-Delclaux, Rodrigo Moran, Eric Rottenberg, Andre Felix, Felipe Chaves, Renata de Carvalho Costa, Ligia Mattos, Andre Gramorelli, Fatima Saliu

WhatsApp: Rays of Sunshine

Gold sponsors

The Best Ad Jobs

WhatsApp: Rays of Sunshine

Also best this week

Gold sponsors

The Best Ad Jobs