March of Dimes Canada: Conquer The Curve

March of Dimes Canada has released an emergency fundraising campaign to combat the increasing incidences of involuntary isolation among Canadians with physical disabilities. The pandemic has created a crisis of isolation and has destabilised the programs, services and support networks they count on every day. The rehabilitation and advocacy charity is urging Canadians to take action and support this at-risk community. March of Dimes Canada provides services and support for the over 6.2 million Canadians living with a disability, to maximise their independence, personal empowerment and community participation. Developed pro-bono by DDB Canada Vancouver, the national fundraising campaign titled, 'Conquer the Curve' includes out-of-home, broadcast, print, digital banners, and social creative, developed to drive donation support. Funds raised will support new virtual programming, technology and other critical services needed now.