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Lexus RX Hybrid: The Power of Two - Trailer


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Sporting icon Seb Coe meets the up-and-coming sprinter and aspiring Olympian Alex Haydock-Wilson in a new film for the Lexus RX Hybrid, created by Digitas for Lexus UK. The Power of Two reveals what happens when the wisdom of experience meets the raw potential and promise of a new generation. In the 12-minute film Lord Coe, an Olympic gold medal winner and current President of World Athletics, takes 20-year-old Alex Haydock-Wilson out for a spin in his Lexus RX Hybrid. The two men find out a lot about each other along the way. Haydock-Wilson, who embodies the raw potential of a brave new generation, opens up to Lord Coe about challenges he faces, his attempts to impress the girls and his love of grime music. As one of the most influential figures in world sport, Lord Coe symbolises the power that comes with achievement. He shares his own motivations and setbacks with Haydock-Wilson, as well as revealing his love of jazz. The chemistry between the two men, despite the fact they are at very different stages in their careers, produces a film full of humour and insight as their conversation spans the power of life, sport, and hybrid vehicles. Digitas created the film to feature in an interactive player on the Lexus UK website, which allows users to explore the conversation further. It was filmed before the UK lockdown was introduced.
Credits Other credits

Account Management: Dean Westmoreland & Jennifer Shaw

Editor: Cameron Place

Digital Production: Kin + Carta

Client: Mark Benton

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