Nike: For Once, Don't Do It

Let’s all be part of the change in this powerful Nike spot, title 'For Once, Don't Do It' created via Wieden + Kennedy, Portland.

The For Once, Don't Do It' copy reads:
Don't pretend there's not a problem in America.
Don't turn your back on racism.
Don't accept innocent lives being taken from us.
Don't make any more excuses.
Don't think this doesn't affect you.
Don't sit back and be silent.
Don't think you can't be part of the change.
Let's all be part of the change.