TV ad: The Canadian Women's Foundation: Signal for Help PSA

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The Canadian Women's Foundation has launched a new PSA aimed at continuing to raise awareness of Signal for Help. Signal for Help is a single-handed gesture designed to provide individuals who are confined to their homes with their abusers a method to discreetly communicate over a video call that they need help and would like someone to check in safely with them.
Agency: Juniper ParkTBWA

In this new PSA, a woman in her home is seen asking her friend for her mother’s “banana bread recipe” over a video call. During the conversation, she subtly makes a hand gesture - the Signal for Help - to signify to her friend that she is experiencing violence at home and needs help.

To learn more about what you can do if you see someone use the signal please, or to download and share the signal, visit: canadianwomen.org/signal-for-help in Canada or womensfundingnetwork.org/signalforhelp in the US.