TV ad: OPPO Reno3: Lyrids

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Serviceplan Russia announces inaugural campaign for OPPO since winning the business in December 2019. The OPPO Reno3 Series launch campaign is comprised of three 'mockumentary' videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities ('clear shots') of the new OPPO Reno3 Series. The campaign was launched in Russia at the end of May and will be rolled out in Turkey, Romania, Kazahkstan and Ukraine in June and July.

Category Other
Client Oppo
Agency Serviceplan Russia
Production Filmservice Productions
Country Russia
Uploaded 4 June, 2020

Credits

Executive Creative Director
Evgenia Arabkina
Executive Creative Director
Jason Romeyko
Executive Creative Director
Kin Chong
Art Director
Kseniya Golovina
Creative Group Head
Alexey Vereketa

Other credits

Managing Director Serviceplan China: Marcus Ma

Managing Director Serviceplan Poland: Wojciech Putrzynski

Managing Director Serviceplan Russia: Olga Starichenko

Strategic Planning Director Serviceplan Russia: Anastasia Boykova

Senior Account Manager Serviceplan Russia: Sergey Martyshin

Music Agency: Fancy State

Special thanks for concert footages to Lakatum Production.

International Communications Officer, Serviceplan Group: Lee Sharrock

Client

Vice President: Liguo HUANG

Marketing Manager: Binzhi PEI

Creative&Strategy Manager: Dongyu HE

Project Manager- Yayun HAN

OPPO Reno3: Lyrids

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OPPO Reno3: Lyrids

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