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Top 6: June 17th 2020
Web Film

Burger King: Lockdown Whopper

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Top 6: June 17th 2020
Sao Paulo - Always thinking on ways to communicate with its consumers and participate in their main conversations, BURGER KING launches the "Lockdown Whopper"campaign in Brazil, created in order to encourage people to stay at home as much as they can. Starting today (June 4th), consumers who spend more time at home will be identified by the brand and rewarded for such initiative. The prizes increase in the same proportion as people are committed with the social distancing - they start with snacks and goes up to vouchers for free combos. The project developed by DAVID Sao Paulo and DAVID Miami required a lot of development to actually turn BK's App into a social distancing control device by using geolocation tools. Users that accept the brand’s initiative will be monitored, and at the end of the campaign they will have the chance to be rewarded.
Credits Other credits

Partner: Pancho Cassis

MD, Global COO: Sylvia Panico

Creative VP: Rafael Donato

Head of Innovation & Technology: Toni Ferreira

Assistant Art Director: Leonardo Fernandez

Head of Account: Carolina Vieira

Group Account Director: Rafael Giorgino, Stefane Rosa

Account: Juliana Chediac

Production: Fabiano Beraldo, Fernanda Peixoto

Motion: Leonardo Nichida

Innovation & technology: Gustavo Nanes

Social Media: Lucas Patricio

Planning: Daniela Bombonato, Carolina Silva, Tábata Pimentel

Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina, Renata Oliveira

Client Approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Fernanda Harb, Maria Eduarda Darme, Vinícius Simon de Freitas, André Sousa, Leonardo Tini, Bruno Cunha, Fabio Queiroz

Team Great Studio: Maurício Castro, Tiago Aramayo, Felipe Euller, Lara Assumpção

Sound Production: Mugshot

Team Mugshot: Gilvana Viana, Guto Figueiredo, Arthur Abrami, Bruno Zibordi, Chico Reginato, Mauricio Herszkowicz, Henrique Oliveira e Leandro Rodrigo

Locutor: Zema

Production Company (APP): e-Deploy

Illustration: Estúdio Le Monster

Team e-Deploy: Osmar Balthazar Gomes, Daniel Nagaishi Rodrigues, Eduardo Silva,

Kendy Nagao, Aldemir Sales, Helder Fernandes, Danilo Panta, Lucas Selani, Marcos Santos

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