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Bradesco Saude: Health Care Workers Are Honored
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Time after time, new generations dream of becoming astronauts, footballers, race car drivers, firefighters, and eventually find someone to look up to, someone to inspire them and embody the dream. The latest indisputable role models have been health care workers - who each day risk their own lives in the fight against the Covid-19 pandemic and inso doing motivate a whole generation. This inspiration is portrayed in Bradesco Saude's new spot, a campaign created by AlmapBBDO. The film, a TV spot,features images of several inspiring professions, illustrated from the 1940’sto our days, the 2020’s, at which point health issues are at the forefront. It closes with a tribute to all health care workers, who are inspiring a generation.
Client Approval: Alexandre Nogueira, Ana Gonzalez, Carla Zavarize, Adriana Pacheco, Silvana Café |
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