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Top 6: June 24th 2020
Web Film

Diesel: Francesca

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Top 6: June 24th 2020
DIESEL is proud to announce the launch of its new film, titled “Francesca.” Directed by Francois Rousselet and realized with the advice of Diversity, an Italian association committed to promoting social inclusion, the short video features a young woman who is assigned male at birth. The film sees her transitioning through life, in feats both big and small, as she achieves her dreams. “Francesca” debuts at the commencement of Pride month, and the film express DIESEL’s “For Successful Living” spirit, as the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality. In the short, Francesca is played by model and activist Harlow Monroe. Rousselet tracks Francesca’s transition over time, and the viewer sees Monroe embracing herself as she comes into her true identity. Throughout the vignette, a Christian cross motif appears—including from the very first scene, as a pendant. She does not hide her transition; Francesca is seen recognizing herself as female on an application. The final scenes show another ultimate desire: Francesca enters a nunnery, swapping her DIESEL denim for a habit, fulfilling both her own intentions and the pursuit of her faith. “Francesca” follows in the footsteps of DIESEL’s signature progressive campaigns, in which the “For Successful Living” philosophy, as always, retains one paramount meaning: being true to oneself is the single most important element of life.
Credits Other credits

Strategic Planner: Monica Radulescu

Account director: Filippo D’Andrea

Group Account Director: Ilaria Castiglioni

Account Manager: Mirko De Martini

Head of TV Production: Francesca Zazzera

Social Media Manager: Saraluna Micciche

Head of Social Client Services and Strategy: Alessandro Bochicchio

MSL Group Director / Head of Engagement and Experience: Kim Piquet

Steadycam Aymeric Colas

Editor Nicolas Larrouquere

Line producer Alexis Fonvieille

Production Service @nikita_bukowski with @family_production

Art department Olga Zlobina

Postproduction @mikrosimage

VFX Producer Sébastien Noyon

Supervisor and flame Artist Franck Lambertz

Flame Artist Flore Mounier

Grader Arthur Paux

Grader Assistant Loic lavaux

Music // Sizzer

Music Supervision // Michael Bertoldini

Music Producer // Seppl Kretz

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