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Web Film

Pride Month: Pride Inside


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New grassroots campaign Pride Inside, launching nationwide in partnership with Clear Channel, will see the LGBTQ+ community taking over 1,000 digital Out of Home screens with striking images of what Pride means to them instead of taking to the streets. The images will appear from Monday 15th June for two weeks, with a potential reach of 10 million, making sure the spirit of Pride is still felt in every corner of the UK and the community continues to be visible this Pride month. The campaign - the brainchild of writer, performer and drag star Ginger Johnson - aims to represent the full spectrum of the diverse LGBTQ+ community, with more than 120 queer contributors and photographers teaming up to create images from their homes or local public spaces while socially distancing. They include the lead singer of a Belfast queer punk band (together with her pet rat), a Newcastle drag king, an NHS nurse in south London, original members of the Gay Liberation Front and an award-winning engineer who came to the UK as a refugee and went on to be named one of the BBC’s top 100 influential women in the world.
Other credits

Artist and Co-Founder: Ginger Johnson

Campaign Director and Co-founder: Dominic Falquero

Photography Director: Corinne Cummings

Social Media: Christina McDermott at Cattington

Graphic Design: Adrian Everett

PR: Leigh Holmwood

Media Owner: Clear Channel UK

Photographers: Corinne Cumming, Alex Moore, Amelia, Wunmi Onibudo, Chloe Hashemi, Ira Giorgetti, Emli Bendixen, Holly Revell, Joseph Wilson, Emma Jones, Tiu Makkonen, Ciara McMullen, India Flemming, Joseph Esapa, Hayden Brown, Michael McGuire and Cassie Leon

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