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Optimum: Strong Urinary Flow
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Mars Petcare’s OPTIMUM® pet food brand has launched a new integrated campaign via Clemenger BBDO Melbourne to celebrate the launch of its Kittens & Cats range and reinstate its premium pet food credentials. The launch of the ‘Lucky You Do’ brings the brand back to their roots and reinstates the platform of Nutrition for Life. The work taps into the insight that although pets don’t always know what’s good for them, OPTIMUM® does - having spent years developing perfectly tailored nutrition options for all types of cats and dogs. The launch films feature a range of cats and dogs on-screen, coupled with voiceovers that bring to life the nutritional benefits for different health concerns, from furballs, to firm stools and beyond.
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