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Monster: Grounded


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Monster is inspiring job seekers to get back to work in their own way using work bags, luggage, and backpacks to give voice to job seekers’ feelings in the current 'work' environment in a new marketing campaign created by MullenLowe. In just two months’ time, more than 35 million Americans have found themselves unemployed and feeling the pressure to land a new job. Monster, a global leader in connecting people and jobs, wanted to make a bold statement that would remind candidates that opportunity is out there, and millions of jobs are waiting on its website. The spots were directed remotely in adherence with Covid-19 restrictions on production. The video feed came directly from an Alexa camera into a Zoom meeting led by the MAMA team, with client and agency present.
Credits Other credits

CHIEF MARKETING OFFICER: Jonathan Beamer

SVP, GLOBAL INTEGRATED MARKETING: Elliott Seaborn

VICE PRESIDENT, BRAND AND MARKETING COMMUNICATIONS: Elizabeth Koplan

BRAND MARKETING MANAGER: Kathryn Majike

JR COPYWRITER: Paola Villatoro-Weir

EXECUTIVE INTEGRATED PRODUCER: Brian Smith

ASSISTANT PRODUCER: Abby Cottrill

BUSINESS AFFAIRS MANAGER: Maria Rougvie

ACCOUNT DIRECTOR: Jesse Brandt

ACCOUNT EXECUTIVE: Lia Rivera

STRATEGY DIRECTOR: Lindsay Cardinale

GROUP ACCOUNT DIRECTOR, PUBLIC RELATIONS: Kelly Burke

HEAD OF PRODUCTION (PRODUCTION CO): Megan Pfaffenroth

PRODUCTION DESIGNER: Johnny Flanagan

EDITORIAL COMPANY: Cut & Run, NYC

EDITOR: Robert Ryang

ASSISTANT EDITOR: Chrissy Doughty

EXECUTIVE PRODUCER: Ellese Shell

POST PRODUCTION COMPANY: Jogger, NYC

SENIOR PRODUCER: Mike Tockman

SOUND DESIGN COMPANY: Sound Lounge, NYC

SOUND DESIGNER: Marshall Grupp

SOUND MIXER: Glen Landrum

SENIOR PRODUCER: Alicia Rodgers

CASTING DIRECTOR: Alexa Magnotto

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