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Hyundai: Working From Home

Innocean Sydney and Hyundai have released this 'New Routes' campaign campaign which highlights the journeys people have been taking in their homes these past few months: from the bed to their work station at the kitchen bench, from bed to home schooling, from inside to camping out in the garden or on the balcony, from the couch to picking up delivery at the front door. But after long weeks taking the same routes over and over again, it is finally time to explore some new ones in the outside world. Using geo-location, people are invited to swipe to discover a selection of ‘New Routes’ within their state.
Credits Other credits

Head of Digital: Trevor Crossman

Digital Producer: Mitchell McCausland

Designer: Tao Zhang, James Searchfield

Developer: Dario Crucitti

Production: Warrick Nicholson

Studio Manager: Juliana Bacmaga

Group Account Director: Philip Sherar

Account Director: Vincent Pled

Photographer: Gary Sheppard

Retouching: Cream Electric Art

Client: Hyundai Australia

Director of Marketing: Kevin Goult

Marketing Strategy Manager: Nick Cook

Marketing Coordinator: Emma Austin

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