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Champion: Skater Bruise, 1


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Iconic brand Champion is celebrating the re-opening of its flagship London store with a powerful Out of Home campaign by Brothers and Sisters dramatising the resilience of the sportswear brand and its customers. The line, ‘Everyone falls. Champions get back up.’ acknowledges the challenges presented by Covid-19 and the lockdown, as well as the spirit of optimism that prevails. The campaign features three stories, each one with a picture of skateboarding fall and then a picture of that skateboarder’s subsequent bruise or scrape, representing the audience’s ability to fall, take the knocks and still get back up again.

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