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HP Print: Magic Carpet Ride of Learning
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When it comes to education, printing is an invaluable tool in helping children retain and absorb learning materials. To spread the message of the benefits of learning with printing, HP is launching 'Magic Carpet', a spot that follows seven-year-old Lily and her dad on a learning adventure, all thanks to the help of their HP printer. The spot begins with Lily looking frustrated as she struggles with her weather homework alone. But when her dad suggests that they print the assignment, suddenly, a whole new world of learning opens up before them, resulting in Lily producing a full-scale weather project that both her and her dad are proud of. Created by Goodby Silverstein & Partners (GS&P) and directed by Smith & Foulkes at Nexus Studios, the film illustrates how "printing brings learning to life" by helping on-screen learning become less isolating and more engaging.
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