Häagen-Dazs: Don't Hold Back

Häagen-Dazs doesn't hold back when it comes to only using the best ingredients in its products. That's why it's the best ice cream in the world. And that's why the term "Don’t hold back" is at the center of Haagen-Dazs's new brand concept - a call for everyone to follow their inner voice and live life to the fullest. As the world is slowly emerging from its lockdown state, the message becomes even more relevant. After months of living with restrictions impacting our daily lives, Haaagen-Dazs hopes to inspire people to make the most out of the opportunities still available.
Agency: Forsman & Bodenfors, Stockholm

The hero piece of the new concept is a film that celebrates inclusiveness and embodies the encouraging and posiFve approach of “Don’t hold back”. This is Häagen-Dazs’s first step in their new communicaFon journey, intending to move towards a creaFve world of great energy, ice cream, and people.