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Dry July: Dryish July
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To encourage participation during a challenging year, Dry July has served up its 2020 campaign shaken with a twist. Created by Clemenger BDDO Sydney, for one year only, the Dry July Foundation is urging participants to go dry as they’re willing to try by introducing brand-new options, Dry(ish) July. Aussies and Kiwis have the opportunity to commit to the original 31-day challenge or the new Dry(ish) July options of 21, or 14 days dry, or to nominate their own time period to take a break from alcohol.
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