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Voltaren: Forever Paula

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Voltaren inserted present-day Paula Abdul - dancer, singer, arthritis sufferer - into one of her classic 80s music videos and replicated her dance moves to show that with the help of Voltaren Arthritis Pain Gel she can still move in 2020 like she did in 1989. Weber Shandwick tracked down the original 16mm footage of the 1989 hit 'Forever Your Girl,' directed by Academy Award nominee David Fincher, and worked with VFX shop The Artery to digitally comp in present-day Paula.

In partnership with United Entertainment Group, the team then licensed the ‘Forever Your Girl’ track and remixed it with original songwriter Oliver Lieber and his associate David Gamson.
Other credits

Public Relations: Edelman

Media: Publicis Groupe

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