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Hong Kong Airlines: Work From Home Routine
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Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. Due to COVID-19, many Hong Kong locals have to put their travel plans on hold and stay at home for social distancing. We would like to reconnect with them by creating an always-on social content series with a humorous touch. Resulting a 424% increase in share of voice and a 128% increase in total engagement.
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