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Toyota: Lead The Charge

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Toyota has been leading the charge in Hybrid technology for 23 years, and is now on its 4th Generation Hybrid powertrain. Toyota Hybrids - which seamlessly combine an electric motor with a petrol engine - are capable of driving in zero emissions mode for over 50% of the time. With 15 million Toyota Hybrid drivers across the world, the Toyota brand is probably responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat, and the widespread adoption of Hybrid technology, Toyota and The&Partnership launched an integrated multi-channel, multi-market campaign across Europe to show that Toyota is the undisputed leader in automotive electrification, thanks to its next generation Toyota Hybrid technology that offers the best in performance and reliability, across the widest range of models.
Credits Other credits

Head of Art Buying: Emma Modler

Creative Planner: Simon Ringshall, Hannah Fisher

Media Planner: Tina Chou

Audience Planner: Dylan Mouratsing

Head of Production: Daniel Healy

Account Director: Katie Gould

Account Manager: Phil Hourdakis

Prod Company MD: Luke Jacobs

Prod Company Executive Producer: Chris Abitbol

Producer: Nicole Powell

Editor: Ross Hallard

Editor Assistant: n/a

Edit Producer: Tatyana Alexandra

Edit House: Trim Editing

Post Production Producer: Robin Blick @ Swiss international

Online: Johan Boije @ Swiss International

Colour: Niklas Jakobsson @ The Talent Group

Colourist: Richard Lyons, Pablo Fernandez. @ Swiss international

Colour Producer: Robin Blick @ Swiss international

Audio: Grand Central Recording Studios

Sound Engineer: Munzie Thind / Aaron Taffel

Executive Producer:

Photographer: Rick Guest

Music Company: Elements

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