Simba Sleep: Glastonbury miQro Festival

Beast Production have worked with Simba on live action video before, but during the lockdown all of our work was suddenly on hold. So we decided to take the creative to the client.When we first worked with Simba, we were pretty impressed that they had this unique spring that made their mattress different to anything else on the market, and that they owned the patent for it. This had been sitting with us for ages, as we knew we could do something creative surrounding it, but we were always too busy to get down to it.
Agency: Beast Creative Content Agency

As lockdown dragged on, we thought about this little miQro spring, and decided to characterise it. We wanted to make it an icon in its own right, as this is the magic in the mattress!

With Glastonbury's 50th on the horizon, and the prospect of having to watch it this year from home.....and your bed (on BBCiPlayer), we thought this was a great opportunity to connect the two, making light of one of the ONLY things we won’t miss about Glastonbury this year.......’the deflated mattress'.

Our result is a 3D Animated Character Video, all created and directed from our front rooms, showing an abstract landscape that reflects the famous Glastonbury Pyramid Stage, and a sea of miQro spring festival goers.