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Top 6: July 1st 2020

BeLonG To Youth Services: Remember The Rainbow

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Top 6: July 1st 2020
The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common method used to help kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. So, at the very moment children are learning about the rainbow, they are thinking about some guy called Richard who fought in a battle or some bloke called Roy. In the Company of Huskies saw an opportunity to update this. To help kids learn the seven colours in the rainbow – Red Orange Yellow Green Blue Indigo Violet – Huskies came up with a new mnemonic with a positive message: Respect Others. You Grow By Including Variety. The idea behind the campaign is to foster tolerance, open-mindedness and respect among kids in their formative years. From a very early age children are aware of differences, so it is a perfect time to give them a story that celebrates diversity. Huskies also developed a two-minute fun educational video and resource materials for schools. The animated film tells the story of the colours who didn’t want to mix. Things didn’t go very well for them when they stayed apart, but in the end, all the colours came together and created one of the most beautiful things in the world – a rainbow.

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