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Hong Kong Airlines: What do you miss most about travelling?
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Due to COVID-19, many of us needed to cancel our travel plans. At the same time, Facebook has launched a new "care" reaction. How could Hong Kong Airlines engage with this trend and connect with our audience? Hong Kong Airlines took the new Facebook "care" reaction and turned it into a funny travel-related meme. Resulting in a 424% increase in the share of voice and a 128% increase in total engagement.
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