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Natura / Avon / The Body Shop: More Than You See

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In favour of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group's brands (Avon, Natura, and The Body Shop) created the movement 'MoreThanYouSee'. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most famous in the world, would normally take place. Ad agency Africa is responsible for the communication in partnership with the Natura's LGBTQIA+ collaborators collective, a group known as 'Natura in Colors'. The film that is currently being aired in Argentina, Brazil, Chile, Colombia, Equator, Mexico and Peru is narrated by the singer Liniker, a Brazilian artist who is black and transgender, and she is present next to people with varied profiles and ages, everyone LGBTQIA+, singing a manifesto about the plurality of voices that make the acronym. Besides the manifesto, the campaign counts on a series of contents for social media such as testimonials of the film’s participants, as well as ways of support and awareness content.
Credits Other credits

Content and Art: Luis Felix

Content: Fernanda Grams / Thais Vargas / Julia Alcassa

Client Services: Veronica Gordilho Araujo / Livia Marquezi / Vitoria Medauar / Barbara Gamberini

Planning: Gisele Sakamoto / Gustavo Dornelles / Barbara Rolim / Isabela Euzebio

Media: Rodrigo Famelli / Luciana Prado / Juliana Mol / Lais Folsta / Matheus Rocha / Maria Fernanda Nuncio / Nathaly Rebechi / Renata Pi

Marketing Science: Elen Pose / Maria Thereza Faria / Maria Vitoria Almeida / Jhonathan Rodrigues / Manoela Neves

Production Coordinator: Henrique Carvalhaes

Direction Assistant: Victoria Alves

Production Director: Caio Barion

Production Coordinator: Henrique Carvalhaes

Editing: Dan Abraham

Post-Production: BTFLY COLETIVO

Colour Correction: Acauan Pastore

Sound Design: LOUD

Musical Director: Gustavo Garbato

Musical Production: LOUD Team

Approved by/Client Natura: Andrea Alvares / Maria Paula Fonseca / Fernanda Rol / Carlos Pitchu / Ana Carolina Soutello / Renato Winnig / Julia Ceschin / Leticia Passini / Natalia Picolomini / Eduardo Altafim

Approved by/Client Avon: Danielle Bibas / Lucas Fajardo / Miguel Marsicano

Approved by/Client The Body Shop: Paula Andrade / Karina Meyer / Debora Gentil

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