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Klarna: Swedish Song

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Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar . The "Klarna: Swedish for smooother shopping" launch will lean into the company's Swedish origins to introduce American consumers to the revolutionary online shopping service. Launching on June 29 and continuing throughout the summer, the 360 integrated campaign features a unique series of online films, an interactive virtual shopping experience, brand and media partnerships, social media, podcasts and digital activations and promotions. Doubling down on Klarna’s Swedish origins, the film portion transforms over 50 years of Swedish cinema, TV and soap operas into entirely new stories with comically mismatched English subtitles. This same thinking informed the shoppable-entertainment interactive experiences, gaming integrations and social activations that will roll out across the summer.
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Client: Klarna US

CMO: David Sandstrom

VP of Marketing: Daniel Jontén

Head of Marketing, U.S: Megan Gokey

Brand Lead: Joel Sussman

Supporting Brand Lead: Julia Grönstedt

Strategy Lead: Olivia Butter

Marketing Manager.: Elle Shaps

Social Lead: Mary Manzo

PR Lead: Sarah Ponthieu

Design Leads: Camilla Birkström, Matt Wenger, Pontus Gustavsson

Production Lead: Leo Holte


Founder: John McKelvey

Co-Founder & Managing Director: Luke McKelvey

Design Director: Mariola Bruszewska

Head of Production: Kristine Ling

Digital Producer and Creative Technologist: Natalie Sun

Group Account Director: Julia Jahn

Group Account Director: Lily Waters

Account Director: Amy Farias

Head of Strategy: Alexa Calabro

Business Affairs: Nancy Espinal


Partner / Managing Director: Shawn Lacy

Head of Production: Rachel Glaub / Sean Moody

Production Designer: Koja

Editorial: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor(s): Fernando Raigoza, Harrison Draper

Managing Partner: Damian Stevens

Executive Producer: Crissy DeSimone

Senior Producer: Alexa Atkin

Audio Finishing: Barking Owl

Mixer: Mike Franklin

Creative Director: Kelly Bayett

Producer: Ashley Benton

Music: DeadMono

Composers: Fredrik Rinman / Malcolm Pardon

Visual Effects: Kevin

Lead Artist / Executive Creative Director: Tim Davies VFX Producer: Andrew Cowderoy

Senior Executive Producer / Partner: Sue Troyan

2D Team: Steve Gibbons, Robert Murdock

Telecine: a52

Colorist: Daniel de Vue

Producer: Jenny Bright

EP: Thatcher Peterson

Digital Production: Wildlife

Creative Director / Co-Founder: Jake Friedman

Creative Director / Co-Founder: Scott Friedman

Executive Producer: Brandon Del Nero Technical Director: Pavel Zagoskin

Front End Engineer: Josh Stearns

Senior Designer: Andrew Zaozirny

Senior Producer: Janell Faraj

Media agency: Noble People

Social Media and Influencer Agency: Movement Strategy

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