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UK Government: Enjoy Summer Safely, 2

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As restrictions begin to ease, some of the UK’s most loved brands, including Boots, Carex and O2 have come together to embed the safe behaviours and hygiene habits as part of everyday life. They are joined by other brands from the wider hospitality sector, such as McDonalds and Greene King, who are also championing a safety-first approach to reopening the UK economy. The campaign celebrates the opening of key businesses, such as pubs, restaurants, hairdressers and barbers and aims to encourage people to go back to things they have missed, as long as they follow the Covid-19 secure guidelines wherever they are. The new 'Enjoy Summer Safely' campaign sees a new TV advert which will air this evening at 17:15pm on ITV, as well as radio, print, OOH, social and digital display advertising. The new advert marks a change in the tone of the recent coronavirus advertising, with a positive and uplifting advert featuring the reopening of real cafes, restaurants, bookshops, hair salons and other places people have been unable to access since the outbreak began. It welcomes the public back to some of the things they’ve missed during lockdown and shows examples of safety measures that are now in place in different settings, so that we can all begin to venture out again in a safe manner. It finishes by encouraging the nation to get out there and enjoy what they love, safely. The campaign will run until August.
Credits Other credits

Head of Design: Dave Allen

Client Partner: Tom Knox

Strategy Director: Charlie Snow

Business Director: Katie McCambley

Account Manager: Joseph West

Account Manager: Jack Cowie

Head of Business Affairs: Simon Sole

Business Affairs Manager: Kirby Thompson

Music: ‘Big Noise’ From Winnetka

Composer: Haggart, Rodin, Bauduc, Crosby

Label: Sleeping Giant Music International

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