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Nivea Men: Funeral
Acne is no laughing matter. But Publicis One Touch, NIVEA’s new global agency in SEA, makes acne fun, with the release of the latest campaign for NIVEA Men Deep Rapid Acne Wash. Through trailblazing humor, the ads introduce a personified acne man who boasts about living ‘deep’ under men’s skin. Opening with a wacky Acne Funeral – this fresh, funny TVC and digital clips seize the spotlight. The lively storytelling includes popular celebrity, Ice Paris, and upends convention in the category. The campaign set up the revolutionary benefits of NIVEA’s latest acne face wash & serum. The spots defy the typical apathy of the young male target – and grabs attention with the benefit of stopping the acne cycle forever, all while celebrating the new notable ingredient of Himalayan Salt.
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