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TV

Audible: Fly Audible

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This year, the UK will be settling in for staycations aplenty, as travel restrictions and underlying sense of caution threatens to ruin hopes of the usual trip abroad. But perhaps, there's another way to get away? Audible.co.uk has always offered listeners the chance to escape to any number of fictional or factual destinations, but now they've gone even further. Their latest campaign in the UK, developed by Fold7, reimagines the brand as a means to travel, transporting its users across space and time, to offer a much needed escape this summer. Introducing Fly Audible. Fly Audible invokes a golden age of travel, harking back to the iconic imagery of classic travel advertising from the 1970s, promoting a wide range of destinations that the listener can be transported to. Directed by Mark Denton and voiced by Julian Barratt, the TV spot takes us through a snapshot of the different places Audible can transport the listener to. From city breaks in (not so) friendly Gilead, warmer weather on the surface of Mars, or something with a little more fight Beyond The Wall, the spot takes us on an exhilarating trip across worlds, all from the comfort of your own home (or garden).
Credits Other credits

Director Brand Marketing, Audible UK: Matthew Parker

Strategy Director: Sarah Benson

Head of Account Management: Sarah Kay

Account Director: Miles Woodford

Editor : Matthew Prickett @ Cut & Run

Offline Producer: Ruth Minkley @ Cut & Run

Sound Design: Mark Robson@750 MPH

VFX Producer: Evren Olgun-Knight

Colourist: Dave Ludlam

Flame Artist: Mark Robinson

CG Artist: Alessandro Mariotti

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