Back on the Bull: Back on the Bull

Back on the Bull is a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and media agency, “Back on the Bull” offers a voluntary self-certification tool for businesses operating during the pandemic, while delivering a rallying cry for the community to come together in support.