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TV

McDonald's: The Kiwiburger Song

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McDonald's and DDB New Zealand have rewritten the iconic Kiwiburger song in a new campaign celebrating what it means to be Kiwi today. When the original Kiwiburger song first hit airwaves three decades ago, Aotearoa had a population of 1.2 million people, Wellington had just gained internet access and Jim Bolger was Prime Minister. 30 years on, we've evolved into a culturally rich team of 5 million - we still love rugby, world peace and kauri trees but we've grown to love so much more. From tattoos and vindaloo to sailing yachts and making sushi, the 90” refreshed TV spot strives to encompass what it means to be Kiwi in 2020, enlisting the help of some famous friends including Anika Moa, Troy Kingi, Tami Neilson and band of Kiwis from all over.
Credits Other credits

Client

Marketing Director: Jo Mitchell

Head of Marketing: Deb Fell

Senior Brand Manager: Laura Youngman

Brand Manager: Naomi Reynolds

Agency

Lead Business Partner: Karla Fisher

Senior Business Director: Mitch Young

Business Manager: Kristina Lindsay

Chief Strategy Officer: Rupert Price

Media: OMD

Social Media: Fuse

Direct: TRACK

PR: Mango

In Store: GuihenJones

Production

2nd Unit Director: Félix Vaunois

Art Director: Peter Marshall

Stylist: Kylie Strathdee

Editor: THUNDERLIPS & Tim Mauger

Post: Blockhead

Colourist: Dave McLaren

2D Artist: Ritchie Betts

Composer, Music Producer: Murray Grindlay

Additional Recording: Andy Lynch, Hum Studios

Music Engineer: Nic Manders

Audio Project Management: Jonathan Mihaljevich

Audio Post: Cole Goodley @ Franklin Road

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