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Paddy Power: The Safest Party in Town

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Paddy Power has released this tongue-in-cheek public service announcement advising football fans how to celebrate safely. With the Premier League title set to be lifted this week and various teams chasing European qualification or chasing promotion from the Championshp, the bookmaker has produced a video guide fronted by Peter Crouch. The campaign was created and produced by creative agency Taylor Herring. It comes after celebrating fans were criticised earlier in the season for ignoring social distancing guidelines. Paddy Power’s PSA features ‘the world’s most Covid-compliant football party’, during which extraordinary safety measures were implemented. On arrival, fans were zipped into self-contained, two-metre high ‘human hamster balls’, to ensure they could celebrate as much as they liked, while still complying with the UK’s Covid-19 protection rules. Additional precautions included fans being sprayed from top to bottom in disinfectant on entry to the pub by officials in hazmat suits, plus all drinks were consumed strictly within the confines of the giant, oxygen-filled, PVC bubbles.

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