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Melissa: Be Extra Ordinary

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FLAGCX group's earned media independent agency, kicks off the second semester with a new feature in its portfolio: its first international campaign. To the sound of the iconic "One Way or Another," from New York band Blondie, the SOKO-created global campaign showcases a video, produced by Fauna, filmed in March, before social distancing was implemented in Brazil. In it, a diverse cast moves between various and adverse situations, living their ups and downs always wearing Melissas on their feet. In addition to the video, Melissa also brings exclusive campaign shots, with several images that play with the Extra&Ordinary duality: from sleeping on a park bench to taking a nap on a swimming pool, from a music festival to a storm, the clicks show, just as in the video, a plural cast and visual language inspired by the Gen Z, showcasing the brand's 07 footwear best-sellers. The July 2020 release will also be digitally exploited on platforms like TikTok, WhatsApp, and Instagram, having TV presenter Maisa as brand ambassador. BeExtra&Ordinary will be broadcast in all areas where Melissa operates - more than 80 countries throughout all continents, with over 140 stores abroad, 330 in Brazil. In addition to Galleries in São Paulo, New York, and London, and over 4000 sales outlets in the external market.
Credits Other credits

Melissa Team

Head of Marketing: Fernando Serrudo

Marketing Supervisor Brazil: Deisi Meneguzzi

International Marketing Supervisor: Graziele Toscan

Public Relations Analyst Brazil: Daiane Vanzin

International Public Relations Analyst: Beatriz Borges

Social Network Analyst Brazil: Tatiane Alves

International Social Media Analyst: Carolina de Barba


Founder and Head of Creative Data: Felipe Simi

Creative Data Leader: Raphael Pavan

Planning: Juliana Jabra

Data Scientist: Stephanie Barros

Dark Social Specialist: Kaerre Neto

Head of Operations: Brisa Vicente

Account Director: Renata Cintra

Operations Leader: Larissa Kubo

Operations: Rafaela Yamaki and Daniele Moura

Founder and Head of Media & Influence: Pedro Tourinho

Broadcaster Senior: Pedro Gonçalves

Fashion Producer: Mariana Sario

Broadcaster: Bárbara Rossi

Assistant Director: Camila Freiha

Production Director: Andrea Beni

Art Direction: Otávio Françoso

Casting Production: Sarah Alves

Costume designer: Gabriella Abuelac and Vinnie Pizzingrilli

Executive Director: Patrick Petry

Executive Producer: Grazi Nadruz

Production Coordinator: Claudia Regina

Post Coordination: Rafael Malavasi

Finisher: Raphael Bonato

Publisher: Dani Guimarães

Motion: Beethowen

Color Grading: Marla

Evil Twin Music, audio producer

Editing and Finishing: Andre Faria, Murilo Faria and Jimmy Gressler

Service / Coordination: Juliana Tangary and Carolina Couto

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