Almacenes Éxito: If Oranges Could Talk

We needed people to know that our Frescampo's orange juicies are 100% natural, and our budget was way to low compared to our competitors. But what we do got was oranges. So we let them advertise the juices in the supermarkets. The fruits were tagged through laser labeling and left in stores to do their job. With a minimum investment we reached 13.000 people a day and juice sales increase by 17%
Agency: Colombia