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Top 6: August 5th 2020
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Kia Sorento: One of UsTop 6: August 5th 2020
How do you sell Kia's connectivity features? With a hippie, a roller girl and a skeleton dog, of course. The new Sorento is Kia's most complete car to date. It's powerful, comfortable, safe, hybrid and now...fully connected. With features such as Find my Car and Voice Recognition, the UVO CONNECT app makes sure drivers are always in touch with their Kia, wherever they are. So, when Kia Motor's global creative agency, Innocean Berlin, was tasked with communicating this novelty in a way that would grab people's attention, the answer was quite obvious: why not have an old hippie lost in a supermarket parking lot since the 60's? That's the story of "One of Us". Over the years the hippie has been joined by a ragtag bunch of misfits in a similar situation. And now he sees the opportunity for a new recruit as our Sorento driver enters the parking lot, looking for his car. Unfortunately for our hippie, a Kia driver will never have problems finding their car thanks to the UVO CONNECT app.
Account Director: Alessia Bellini |
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