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Web Film
3M: STRONGER TOGETHER
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As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it Brand. But then plans shifted. Then shifted again. First for Covid-19. Then for George Floyd.
So, BBDO put out a message of unity to be shared with our community. Using 7,500 Post-it Super Sticky Notes, the team created a simple rainbow mural on a black Post-it Super Sticky Note background reading ‘STRONGER TOGETHER.’ The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.
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